If you read us last Friday, then you know that we were back in the Big Apple for our first Blogging While Brown Conference.
The conference was a two-day event that featured a bonus business of blogging series with presentations put on by some of the biggest named, brown bloggers in the business including Luvvie Ajayi of AwesomelyLuvvie.com and Necole “Bitchie” Kane of Necolebitchie.com.
But since we were balling on a budget (Hello, Operation Do Better!), we opted to participate in just one day of the conference. And the truth of the matter is, we decided to opt out of the rest of the conference after lunch mostly because we were way oversaturated with information. It also seemed wrong to spend a perfectly lovely day inside.
We made a few great contacts and learned a lot of amazing things about leveling up in the blogosphere, but we also learned at least one very important thing: we are so good with being the best little blog that most no one has ever heard of.
Yes. You read that right. We spent money on a conference to tell us something we probably knew intutively, but needed the universe to confirm explicitly. Too Thrifty Chicks is a lot of things, but a business/brand it ain’t. At least not at a very deliberate, on purpose level.
We learned we do not want a million followers. We’re not going to turn anybody away, but that is not why we started this blog. We started this blog to share our passions for frugal and sustainable living with like minded and interested individuals. We also started this blog because we love to think, write and create.
As we listened to the excellent presentations about branding and monetizing, we realized that we are our brand and our brand is us. What that means to us is this: we don’t ever want to make you feel like you don’t actually know us, or that you are getting some facade that isn’t who we are in real life.
And that’s no shade to anyone in the industry who wants the recognition, the fame and the fortune that can come from this work. We just know that for us, those things are bonuses, potential perks, but not the driving force behind why we do what we do.
While we don’t share our entire lives with you all, we do share a lot and we believe that you like it that way. Regardless of what opportunities and even monetary benefits might come our way, we don’t plan to change how we interact with you, nor do we plan to let just any old body — individual or company — be a part of this experience.
We’ll be making some improvements around here, but the Too Thrifty Chicks aren’t trying to fix it, if it ain’t broke.
Until next time,